Friday, 11 October 2013

Target audience profile


Age: 11-18.  

Gender: male/female.

Ethnicity: multi ethnic groups such as white British, mixed, Asian British, African, Caribbean, black British etc.

Political: not applicable / parents political views or at the age of 18.

Lifestyle: All choices – bisexual, asexual, heterosexual, homosexual.

Social grade: D-E.

Education: Non – A levels standard education.

Media usage: high amount of media usage as they are young and up to date with technology. The internet for social networking.

Occupation: part time job or child benefit money from parents 

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